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Bayley and Adam
Ben, Kenny and King Sau
Janna and Michelle
Dianna and Michelle
Lucy and Chantelle
Ryan, Matt and Alex
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Kaleb, Tim and Jason
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Ryan, James and Jonathan

Janna and Michelle

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Fertile Question:
How does advertising, including print, visual media and sound, affect and alter our opinions and perceptions as a consumer?

Tasks


0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.

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1. What three questions are your group going to be investigating.

-How do visual effects in advertisements work to persuade consumers to buy their products?
-What aspects of a product appeal to a consumer and why?
-How does peer pressure affect the sale of products?

2. Look at your questions, what do you think you will learn in your inquiry?

We think that we will learn about advertising and consumerism; how it persuades consumers to buy products. We also think that we will learn about the effects of peer pressure because of our third question: 'How does peer pressure affect the sale of products?'
We think that we will learn a lot from our inquiry.

3. Have your group conference with the teacher

4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.
(Question 1)
How do visual effects in advertisements work to persuade consumers to buy their products?
Visual effects in advertising include using illusions and clever puns in images to persuade customers to buy their products. Visual effects include movie posters, in which the actors and actresses are creating 'perfect' sort of image in order to attract people to see their movies so that they can make more money.

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An example of visual effects used in advertising

(Question 2)
How does the aesthetics of a product affect consumers?
-The aesthetic aspect of the design influences the perception of other aspects.
-Aesthetics has a major influence over usability.
What aspects of a product appeal to a consumer and why?
-Usability has a strong effect on people's judgment after using t he object.
-Pleasure, ergonomics (both related to aesthetics and usability) both have a strong influence on the appeal of a product.

Aesthetics: Qualities of appearance, good taste and beauty of a product.
Ergonomics: Suitability for the environment a product will be used in.
Reliability: Ability to not fail or stop working.
User-friendliness: How wasy a product is to use.
Efficiency: Useful work achieved compared to the cost and effort involved.
Suitability: How well a product will perform the task it is designed for.
Durability: The ability to last, or perform for a long period of time.

Helpful websites:
http://www.usabilitynews.com/news/article5483.asp
http://www.webcredible.co.uk/user-friendly-resources/web-usability/aesthetics-usability.shtml
http://www.ergonomics4schools.com/lzone/aesthetics.htm
http://www-edc.eng.cam.ac.uk/research/inclusivedesign/id4/

(Question 3)
How does peer pressure affect the sale of products?
Peer pressure is when a group of people influence and encourage another person to change their attitude/values/behaviour and conform.
Peer pressure affects the sale of products by kids buying and dressing in certain brands and pressuring other kids to buy the same brands otherwise they will be labeled as 'uncool'. For example, if you don't wear clothes that aren't in style, you could be pressured by your peers into buying and wearing the same brands as them, therefore promoting and causing products to be sold through peer pressure.

5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.
6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.
7. Before you put this into action conference with your teacher.
8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.
9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading
Managing self - How did each member contribute and manage the jobs they had throughout your inquiry
Relating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.
Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other people, evaluate your findings.
Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.
Using language symbols and text - use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc.
10. Teacher assessment - set aside an area for